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Analyze customer expectations according to past social media activityDevelop social media campaignsDefine KPIs and KRAs for social media campaignsUpdate social media content across all channelsEngage with customers and followersUse social media marketing tools such as Buffer and Hootsuite (mention any social media marketing tool that you are currently using or plan to use)Monitor campaigns and analyzes data obtainedMonitor SEO and web traffic metricsEstablish relationships with social media influencers to develop a strong networkDevelop content or get it done by content developersKeep an eye on social media trendsCommunicate effectively to all stakeholders including senior management and content developers