Numerous tasks you've taken thus
far, such as market research, developing your app's unique purpose, and
developing your marketing strategy, have a significant impact on your app store
optimization strategy. This is critical for app store discoverability; over 60%
of all mobile apps are discovered via organic search.
It's critical to adhere to both app
stores' regulations and best practices and to view this as an excellent
opportunity for your mobile app's graphics, features, and distinct purpose to shine.
While you will not be able to finish
all ASO duties at this stage (and should not), this is an excellent time to
begin sketching out your final app store design and ensuring that production
adheres to your vision.
The critical components of app store
optimization are as follows:
name: The app's
name should be simple to spell and say, distinctive, and descriptive, while
remaining within the length constraints (50 characters for iOS, 30 for Android)
— Keywords: This field is only applicable to
Apple, and it provides an additional place for you to specify search terms
related to your software. metadata
— Icon: stick to a clean colour palette,
eliminate excessive minor elements, and go for contrasting colours and a
— Screenshots: Utilize all five screenshots and
capitalize on caption language to construct a story and emphasize perks, such
as the app's design.
— Description: Focus on the first three lines
(before the 'More...' link) to effectively communicate the most important
elements, use bullet lists, and include a call to action.
video: The preview
video should be brief and direct, with a clear and global message that will
function in every language. Additionally, you can make YouTube videos and reuse
them for ASO.
You'll need separate app stores and
developer accounts to manage your ASO. Additionally, factors such as your app's
icon and user feedback might influence how the app market perceives your app
project. Early adopters make a significant contribution to the long-term
success of your iOS and Android applications. Getting this correctly will
simplify the process of offering in-app purchases to actual users.