Are you able to describe the precise
goal of your mobile application? Can you describe how it differs from your website and
its intended use? This is perhaps the most difficult phase for entrepreneurs
and marketers. Condensing all your thoughts into one or two concise words with
a clear aim is difficult, but it is also a critical step in assuring the
success of your software.
The time has come to define:
will be the primary functionality of the mobile application?
you describe the problems that your mobile apps resolves?
are the app's likely users?
would anyone want to utilize such a thing?
is the extra value of a mobile website in comparison to a desktop website?
business objectives would it aid you in achieving?
audience will benefit?
does that audience require and yearn for?
Being candid in your responses to
these questions can help you avoid wasting resources on redundant app features
or marketing to the incorrect demographics.
If you are unable to explain the
scenario in which your app development solves an issue, there may be no app business to
pursue in this space. App concepts are worthless unless they solve problems for
actual Android/iOS/Hybrid/Progressive Web App (PWA)users.
You should also be comfortable with
your elevator pitch at this point. If you happen to find yourself in front of a
potential investor and they inquire about your business, how would you express
your objective in less than a minute using only a few sentences? Again, great
focus and clarity this early in the process may significantly boost your
performance in a variety of ways, so don't lose your chance to be exact and
explicit about your mobile applications development objective.