If there is one factor that has a
significant impact on the success of your mobile app, it is the preparation to promote
and magnify it, which includes branding, public relations, pre-launch work,
outreach, and simply your general web presence.
You may believe it is premature to
consider mobile app marketing before you have even begun development. However, your
efforts will be multiplied in the long term if you begin building awareness for
your mobile app prior to its release to the app stores.
This is the appropriate time to
begin the following:
your personal brand.
How will your brand's name, colours, logo, and tone of voice differentiate you
from the millions of other apps and businesses? Maintain uniformity across your
app and all platforms on which it is available.
What is the most commonplace for your target audience to spend the majority of
their time? Is it more convenient to
reach them through social media or email? Are they more receptive to visual content
than to written content? What percentage of their time do they spend on their
to your responses in the preceding point, you should now understand the type of
content your audience desires and how to contact them. Begin planning your
textual and/or video material and distributing it via designated platforms.
your outreach efforts.
Which individuals, both major and little, are influential in your industry?
Make an attempt to communicate with them in a personalized manner and offer
them a lot of value in exchange for promoting your app to their audiences.
You can even construct an mobile app
landing page to advertise the app's features and drive app installs. Even if you only have the correct app title, it's worth it to get this page built. Some
of you may even use the app's graphic design concept to build some attractive
landing page images. All of this contributes to the improvement of your app
These processes will simplify
promotion when the time comes for the launch, and you will have a warm
community to promote to.